Recruitment & Membership
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Recruiting Scouts to your Cub Scout Pack or Scouts BSA Troop is exciting! It can also feel overwhelming, especially if you are a new leader. Rest assured, you can do this! The following ideas and resources are intended to simplify the process for you and your fellow leaders. And please ask your district professional if you need help!
Four Easy Steps to Recruitment
1. Plan | 2. Promote | 3. Welcome | 4. Follow Up
1. Plan
- Choose a date and time to hold your sign-up event
- Consult with other leaders to check their availability
- Host a picnic, campfire, ice cream social, fly rockets or foam planes, or other fun event where kids and parents would feel welcome
- Have a table at your local school’s Open House/Welcome Back night
- Meet at your regular time and location, but NOT on the same night as Den, Pack or Troop meetings (too hectic!)
- Update your PIN in my.scouting.org so interested families can find you through BeAScout.org. Learn how by clicking here.
TIP - Plan 6 weeks ahead to give yourself time to organize and promote it
2. Promote
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Request flyers (by August 15, please, or at least 2 weeks before your event) from your district professional to be distributed to local school students (include QR code) -
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Request yard signs & posters from your district professional and ask current Scout families to put them out/up (include QR code)
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Create event on Facebook for your sign-up night. If you have funds, pay to boost it.
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Share to community social media pages or through the Next Door App
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Create a public Facebook page for your unit if you don’t have one
TIP - If you're ready to take promotion to the next step, check out the resources available to you through the BSA Brand Center!
3. Welcome
TIP - Your unit's Key 3 leaders have access to the "Invitation Manager" tools in my.scouting.org, which really helps to keep information centralized. Learn how to use it.
4. Follow Up
- Initiate communications with families
- Send emails or text messages with a link to your unit’s PIN so they will find you immediately
- Use my.scouting.org’s “Invitation Manager” tool: enter parent names, contact info and send them links to sign up through my.scouting
- Be responsive
- Reply to messages/questions within 24 hours
- If you don’t have the answer, ask your district professional for help
- Remind them about meetings a few days ahead of time
Your District Professionals
Great Trails: Jessica Bonham
Jessica.Bonham@scouting.org (585) 993-5359
North Star: Brandon Blatz
Brandon.Blatz@scouting.org (716) 445-3350
Voyageur: Chris Matthewson
Chris.Matthewson@scouting.org (716) 462-9770
Whitetail: Dan Carpenter
Daniel.Carpenter@scouting.org (607) 331-1193
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